Latest News, Computers and Technology, Discussions and More | MJLBlog.com » integrated http://www.mjlblog.com Brought to you by: MJLComputer.com Mon, 17 May 2010 17:37:30 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 A Reluctance to Engage: The Challenge For ITC Vendors in Getting Channel Partners to Co-Market http://www.mjlblog.com/2010/03/a-reluctance-to-engage-the-challenge-for-itc-vendors-in-getting-channel-partners-to-co-market/ http://www.mjlblog.com/2010/03/a-reluctance-to-engage-the-challenge-for-itc-vendors-in-getting-channel-partners-to-co-market/#comments Fri, 12 Mar 2010 06:05:08 +0000 Michael J. Kelly http://www.mjlblog.com/2010/03/a-reluctance-to-engage-the-challenge-for-itc-vendors-in-getting-channel-partners-to-co-market/ What is the biggest challenge facing channel marketing Director’s today? Anecdotal feedback from many indicates that it is the reluctance of channel partners to engage in co-marketing campaigns with them, despite substantial MDF funds being on offer.

This article examines some of the key reasons why partners are reluctant to engage in co-marketing campaigns, and what [...]]]> http://www.mjlblog.com/2010/03/a-reluctance-to-engage-the-challenge-for-itc-vendors-in-getting-channel-partners-to-co-market/feed/ 0